Savvy urban restaurateurs from New York to California have recently discovered that growing their own produce, whether on a rooftop farm
or a neighboring site, is easier than trekking to local farmer's
markets or buying from local suppliers--and it provides lots of
publicity.
When Sisha Ortuzar and Jeffrey Zurofsky, partners at the
popular 'wichcraft chain, decided to open up a new restaurant, they too
sought out their own farm space. But instead of building a rooftop farm,
the Riverpark restaurant team opted to take over a neighboring
construction site that had lain idle for years, fill it with milk
crates, and grow piles of produce.
The 15,000-square-foot farm,
located next to the new Riverpark restaurant, is on land that will
eventually house a building in the Alexandria Center for Life Science, an office and lab campus for the life science industry. But it's not happening any time soon
>>> read more from "Fast Company"
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